TBO Academy to drive Yas Expert Trade education program in India

TBO Academy, the educational arm of Travel Boutique Online (TBO) will drive the Yas Expert training and certification program of Abu Dhabi’’s premier leisure and entertainment hub, in the Indian market. Experience Hub, the trade and promotion arm of Yas Island, has collaborated with TBO to run the program to maintain Yas Island’s top-of-the-mind (TOM) presence in India.

Through this collaboration, Experience Hub aims at engaging and refreshing the destination knowledge among travel professionals across different pockets in India. TBO academy launched a two-month campaign for Yas Island from July 1, wherein they will reach out to travel agents in tier 2 and tier 3 cities throughout the country via social media, email marketing and Google search.

Yas Expert is a specialist online training program for travel agents and industry professionals, designed to help travel trade professionals familiarize themselves with products and services at the Yas Island. Upon successful conclusion of the training, the agent will earn a certificate of completion and become a certified Yas Expert. The certified Yas Experts can be a part of incentive programmes and will receive regular travel updates pertaining to Yas Island.

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